This is where the marketing experts will be sharing their thoughts on various aspects of marketing. So for an insider perspective to give you more food for thought, see what they have to say.
Marketing is a People business
Marketing was never intended to be a ‘function’ – it was originally intended as an internal, collaborative activity that would help focus efforts on the one thing that matters to every organisation – its customers.
The Magic Marketing Myth
Marketing communications is no quick-fix solution to running your organisation, but as a part of the overall strategy.
The offline to online shift
Print media is dying. Good riddance? The evidence to support this and why it could be a good thing.