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Engaging with young people

Top Tips

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  • Young people are not a single homogenous group so don't expect one campaign to appeal to everyone. Their interests change frequently too, so make sure you up date your messages regularly. 
     
  • Ensure that your campaign addresses at least one or more of the key interests or concerns for young people in your area .
     
  • Can your programme provide accreditation that will enhance employability, or offer social opportunities to make new friends? The more targeted you are with your message the higher quality response you'll get.
     
  • Choose your medium carefully. Leaflets tend to be less effective than postcards or flyers. Design is important, how you look will count.
     
  • If you can't afford a designer then get a young design student to help, your poster could well be their first portfolio job.
     
  • Up-to-date new media should be key to your campaign. Almost all young people go online and have a mobile phone.
     
  • Language is important. Don't patronise or talk down. Treat them as young adults and donít try to use 'yoof' speak
     
  • Focus less on your charity message and more on the experience youíre offering and what young people will gain.
     
  • Evidence shows that this age group are far more likely to adopt a brand if their peers recommend it.
     
  • Run focus groups with your existing young volunteers to get ideas or provide opportunities for them to go out and recruit volunteers on your behalf.
     
  • A fun PR stunt led by young people is more likely to attract others than a traditional campaign.

 

Courtesy of:
Jamie Thomas
Managing Director at Red Foundation