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Comms for a Digital World

Jon Snow

"We are living in the age of revolution... The consequence of revolutions is that it's left to NGOs to pick up the pieces."  Jon Snow, Channel 4 News and Media Trust trustee.

In November 2011, Media Trust explored how digital communications could help charites fundraise, recruit volunteers and raise their profile. And how these online efforts could be integrated with existing offline PR and marketing activities. Featuring expert speakers from Google, Facebook, Bell Pottinger, Nominet Trust and Samaritans.

Tomorrow's digital world
Mark Howe, Managing Director, Agency Operations, North & Central Europe

The changing media landscape
Rt Hon Jeremy Hunt MP, Secretary of State for culture, olympics, media and sport

The spike and the curve: integrating PR and social media
Kevin Read and Mary Pollard, Bell Pottinger

Panel Discussion - new research on Charities' use of the internet
Research from Dan Sutch and Professor John Taylor, Nominet Trust. Panel discussion with Jon Snow (Channel 4 News), Gavin Sheppard (Director of Marketing, Media Trust), Dr Eleanor Burt (University of St Andrew's) and Chris Field (Director of Marketing and Fundraising, Aspire)

Digital journalism and the three things every trustee should know
Jon Snow, presenter, Channel 4 News

Workshops

Creative

Content is king
Mel Barry, Motor Neurone Disease Association

Be creative with design and content; psychology behind successful communication
Leonora Reed, Talking 'Bout My Generation and Mind the Gap, and Natalie Nahai, We make them click.

Technical

Using film online whatever your budget
Community Channel, Media Trust productions and Gillian Bell, WRVS

Make the digital world work for you: facts, figures and insights on what really works for charities online
Matt Haworth, Digital Media Producer, Reason Digital

Strategy

Partnerships for digital success
Nicola Peckett, Head of Communications, Samaritans, Rosa Birch, Facebook and Sean McDougall, Acting Chief Executive, BackCare UK

Put digital at the heart of your strategy; digital comms insight for comprehensive business planning
Dean Russell, Director, Head of Digital Practice, Fleishman Hillard and Madeleine Sugden, KnowHow NonProfit