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Comms for fundraising

Spring Conference Caroline Diehl

"Today has shown the importance of giving a voice to the people who benefit from donations..."  Caroline Diehl, chief executive, Media Trust

In March 2011, Media Trust brought together some of the the leading thinkers in communications and fundraising from across the charity and media worlds to share their experiences and ignite debate about how communications can enhance your messages and transform your fundraising.

We'd like to thank all the speakers and contributors who made the day such a success. 

The Psychology of Giving
Mike Dickson, author of 'Please Take One', founder of Whizz-Kidz and philanthropy adviser

Fundraising but not as we know it: the digital frontier
Nick Aldridge, chief executive, MissionFish UK

Panel discussion - what funders want
Linda Kelly (chief executive, Lloyds TSB Foundation for England and Wales), Jenny Olsen (director, communications and marketing, Community Development Foundation) and Clare Thomas (chief grants officer, City Bridge Trust)

Creative Campaigns:
What's your fundraising story? How brand can help you develop your fundraising campaign

NIck Sunderland, strategy director, Heavenly
How to make the crucial ask to your fundraisers

Gareth Hydes, head of editorial, BBC Children in Need

Panel discussion - essential digital tools
Jack Sheldon (fundraiser business lead, JustGIving), Tom Gensemer (managing partner, Blue State Digital), Robert McAllen (product manager, european markets, Blackbaud) and Mark Dodd, digital media director, Media Trust

Mainstreaming Fundraising
Martina Milburn, chief executive, The Prince's Trust


Integrating your fundraising, marketing and communications
Sandra Luther, internet solutions manager, Blackbaud

The role of communications and news media in making your fundraising events a success
Tamsin Fraser, head of corporate & events, Maggie’s Cancer Caring Centres
Joanna Inskip, community newswire manager, Media Trust

Communications coaching for bid writing
Jenny Olsen, director, communications and marketing, Community Development Foundation
Phillippa Brown, fundraising and development manager, Media Trust

New generation of givers
Heather Bird, head of community team and Sally Chambers, charity marketing manager, JustGiving