Nick Aldridge, chief executive, MissionFish UK

• digital fundraising follows the same principles as offline fundraising
• registration has been a barrier to donations for MissionFish at eBay - they found that using registration information already held by eBay significantly increased the number of donations
• there is great value in being current - the Great Ormond Street appeal from X-Factor, for example - and digital media makes this possible
• Facebook causes, currently operating in the US only, found that tieing-in with what users were already doing - wishing each other happy birthday - was the best way to engage people
• Facebook 'like' buttons are an essential traffic driver for sites like JustGiving
• digital fundraising means more transparency - people expect you to be clear on core costs and how their money is being spent

 Download Nick's full presentation as a PDF

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