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Hitting the Headlines


In March 2012, Media Trust explored the best way for charities to get their message heard - both by journalists and the public. In a 24/7 news and multi-platform environment, it feels like there are more ways than ever to get our messages 'out'. But with unprecedented choice for PRs comes enormous fragmentation for consumers and in many ways it's never been so difficult to select the best medium to communicate with the right audience.

We are continuing to add presentations and tips from all of our speakers, but in the meantime view our Storify from the day.

Media Insight and Strategy
Caroline Vogt, Global Head of Insight, Aegis Media

Charity Case Studies
Success in the news can take many different forms. Charity case studies with Kate Bunting, PR Manager at Cats Protection, Charlotte Fiander, Head of PR, National Federation of Women's Institutes, Abigail Scott-Paul, Head of Engagement at the Joseph Rowntree Foundation / Joseph Rowntree Housing Trust and Scott Mullins, Digital Media Officer - News, British Heart Foundation.

Panel Debate - The future of news sponsored by Carnegie UK Trust
"Targeting mainstream media is an outdated strategy for charities and communities looking to inspire change and raise awareness through news" with Janet Street Porter, Adam Baker and Sue Llewellyn.

Open News
Dan Roberts, National editor of The Guardian

News as part of the communications mix
Peter Gilheany, Board Director, Forster



Blogs and their role in charity communications
Dean Russell, European Social Media Director, LEWIS PR

Maximising the impact of news coverage with social media
Scott Mullins, Digital Media Officer, British Heart Foundation


Good news stories
Nicola Irwin, News Editor, Community Newswire, Press Association and Sean Curtis-Ward, Community News Manager, Media Trust

Photos and the power of images
Roger Tooth, Head of Photography, The Guardian


Seven secrets of successful spokespeople
Neil Bayley, Director, Porter Novelli

Managing Controversial Comment
Joanna Inskip, Head of Media, Salvation Army