iHobo was the world's first charity iPhone app
It was amazingly successful and is still being downloaded and talked about one year on
Depaul wanted to raise awareness for the cause
and for their brand
It needed to be controversial to succeed; if people weren't talking about it, it wasn't working
The push alert technology allowed Depaul to educate people about the 24hr nature of homelessness
It was described as a 'Tamagotchi with a conscience'
Depaul got round Apple's no donation rule with a 'one click text to donate' mechanism
Though fundraising was not the principle objective, the campaign has raised £10,000 from 4,000 new donors
Plan for success as well as failure!
Depaul's server crashed in the first week due to unexpected demand
Build what you want out of the app into the planning stage
Do you want to capture people's contact details? If so, what level of detail do you need?
iHobo 2! New iteration planned for launch this year:
Will be interactive, with some gaming functionality
Will be integrated with Facebook and other social media sites
Users will be able to join Facebook groups to interact with it even if they don't have a phone
Increased personalistion will help Depaul's contact database for ongoing activity
Users will be able to score points - giving their actions some context
Download iHobo presentation as a PDF
Courtesy of Tim Harford, Head of Donor Care and Community Fundraising, Depaul UK.