• First, sign up for a YouTube account.
• Try to pick a username that reflects your organisation, as your YouTube channel will have the address "www.youtube.com/username".
• Then, go to youtube.com/nonprofits to apply for an official non-profit account, which will give you increased branding options and a place in our non-profits listings. It'll take some time for your application to be processed, so best to get it in as early as possible.
• You can still upload videos while your application is pending, so there's no reason to wait before getting started - get uploading! If you run into any problems creating or uploading videos, take a look at YouTube's extensive help centre.

Basics for YouTube success

• Reach out. Post videos that get people talking and stay in the conversation with comments and video responses. YouTube is community, and two-way communication is standard practice.
• Flood the system. Upload everything possible - speeches, meetings, campaigns, big and small moments, etc.
• Keep It fresh. Upload new, short videos (ideally under five minutes) regularly to share the latest and keep people interested in the platform.
• Spread the message. Take advantage of YouTube's audience by distributing videos through emails and embeds. Encourage supporters on YouTube to spread the message through social networks.
• Be genuine. YouTube offers the chance for a more relaxed and personal dialogue. Compelling and authentic videos frequently receive high view counts, while overly produced messages often fall flat.

What videos work on YouTube?

• Tell stories. Episodic content is highly effective. Create a series of videos on themes and keep supporters coming back for more.
• Respond to current events. Stay up on what's happening in the world and update supporters when you have a position on breaking news stories.
• Behind the scenes. Give supporters a glimpse of life behind the scenes at your charity ñ people love to peer behind the curtain.
• Direct dialogue. Create question-and-answer videos that call for video replies from the YouTube community.
• Call to action. Create incentives for viewers to upload videos about a campaign. Give your supporters credit by showcasing the best content received.

Courtesy of:
Ollie Rickman
Communications & Public Affairs Manager, YouTube