Transparency of offering

You need to have plain and simple statements so the person on the receiving end understands what they are getting. The future of small print is big print.

Relevancy of communication

You canít always give the same incentive to the same person and expect that they will receive in the same way. The value of the incentive needs to be individualised.

Ease of interaction

Make it easy - don't make the person jump through hoops to experience your services

Relevancy of communication

Always ensure that what you are speaking about is timely and contextually relevant.

Critical factors for mobile - the most common connectivity tool on earth

• Permission: People will decide what they see/receive/engage with
• Privacy: People will decide where their data is and how it is used
• Preference: People will decide what content they find relevant. Inference and assumption has limited lifespan.

Courtesy of:
Jonathan MacDonald
Managing Director at JMA