Download these Top Tips as a PDF guide

Email marketing is a personal and relevant channel.

• Develop a strategic plan that clearly defines outcomes by target segment
• Use registration, transactional and behavioural data to understand audience segments. Devise specific programmes for best customers, lapsed customers and ‘average’ customers
• Build trust at the point of registration by using customer friendly notifications. 76% of customers will only share data with companies they trust
• Optimise results by testing at all stages of the communication plan. Email marketers who adopt a rigorous approach to testing generate more revenue over time than those who do not
• Consider the key moments in the relationship and trigger automated relevant messages at the key moments or as a result of specific actions

Want more tips? Come to our Email Marketing training event on 4th October.

Courtesy of:
Chris Combermale, Executive Director,  Direct Marketing Association