• Listen first then promote others by retweeting and linking. Don't only promote your own stuff, others will return the favour.
   
• Create guidelines to support and empower staff so they are comfortable and equipped to use social media for your organization's aims. Not policy to restrict and frighten them
   
• Get colleagues working closest to the coalface to operate social media accounts or else talk with them daily to get real first-hand content.
   
• Be real. Sprinkle in noise and day to day stuff. Go 80/20 rule work/life if in doubt and adjust as you go.

Courtesy of Damien Austin-Walker, Head of Online & Technology, volunteering charity TimeBank.

About Damien: Damien leads TimeBank's online and digital strategy. He introduced social media into the organization including Facebook and Twitter in 2007 and has led numerous developments at the charity across websites, social networking utilities, volunteer recruitment programmes and CSR employee volunteering systems.

He's passionate about creatively using the social web for good, enabling the voluntary sector to draw on greater resources and work smarter for increased impact. He volunteers with the London Twestival organizing team, a global meet up for Twitter users that takes place in over 100 cities worldwide to raise money for charity.