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Positioning and your brand

Top Tips

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  • Definition: A brand is a ‘promise’. It’s what they get from you, time and time again, so it must always be consistent, which means you must be able to deliver it.
  • Always ask your target market what they think of you.
  • Try to position yourself to deliver what they want from you, not what you want to give to them.
  • Clarify this position with a simple statement (or slogan) which appears everywhere.
  • Use design, imagery, tone of voice etc to reinforce this position.
  • Remember, the perception is the reality, so ensure that everything you do, and every communication you make, is congruent with this position.


Courtesy of:
Mark Baines, Marcom (Marketing Communications) Ltd
From the event Perfect your Marketing Strategy.