Download these Top Tips as a PDF guide
Benchmark, benchmark, benchmark! A quick headcount of what coverage similar organisations are generating using Factiva or Google News allows you to draw a comparison and see if you are achieving what you should be in line with the size of your organisation.
Learn to love Excel. Log everything on a spreadsheet and learn how to filter.
Always decide before a project what your aims are and set targets.
From the event Prove your PR Worth
Courtesy of: Jane Moyo, Head of Media Relations, ActionAid UK