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Top Tips for Evaluating PR

Top Tips

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  • Benchmark, benchmark, benchmark! A quick headcount of what coverage similar organisations are generating using Factiva or Google News allows you to draw a comparison and see if you are achieving what you should be in line with the size of your organisation.
  • Learn to love Excel. Log everything on a spreadsheet and learn how to filter.
  • Always decide before a project what your aims are and set targets.


From the event Prove your PR Worth
Courtesy of: Jane Moyo, Head of Media Relations, ActionAid UK