Download these Top Tips as a PDF guide

• Choose the right celebrity for your charity
   
• Know how much time you have with the celebrity and what they are willing to do/not to do or talk about
   
• Focus on the magazines you are pitching to; know their deadlines
   
• Know the publication you are targeting, the suitable sections they have and the platforms they appear on
   
• Don't suggest inappropriate celebrities; understand the target audience of magazines before you approach them
   
• Don't promise too much, only what you can deliver
   
• If the journalist is busy, know when to call back later and when to leave it
   
• Be realistic on what press you can get out of a magazine
   

Courtesy of:
Kay Ribeiro
Deputy Features Editor at Heat magazine