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Working with celebrities and media

Top Tips

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  • Choose the right celebrity for your charity
  • Know how much time you have with the celebrity and what they are willing to do/not to do or talk about
  • Focus on the magazines you are pitching to; know their deadlines
  • Know the publication you are targeting, the suitable sections they have and the platforms they appear on
  • Don't suggest inappropriate celebrities; understand the target audience of magazines before you approach them
  • Don't promise too much, only what you can deliver
  • If the journalist is busy, know when to call back later and when to leave it
  • Be realistic on what press you can get out of a magazine


Courtesy of:
Kay Ribeiro
Deputy Features Editor at Heat magazine