Some marketing tasks you can do yourself (research, planning, etc). Others you can’t.
Whether it’s graphic design, writing, web development or production, you will need to enlist the services of a professional eventually.
Even if budgets are tight, it’s easier than you think to secure specialist help for free (pro bono); or at least discounted.
The Media Trust offers a comprehensive matching programme that puts needy charities in touch with marketing and media professionals and companies that have volunteered to donate their services.
Corporate Social Responsibility (CSR)
Even the smallest marketing agencies and suppliers now run programmes aimed at contributing to good causes and playing a part in their local communities. The company web site is usually the best place to start.
There are many young people studying marketing and other creative fields in desperate need of work experience. Why not with your organisation? Even those who have graduated will find paid work hard to come by in the current climate. Could they help you reach your goals? Why not contact your local higher education authorities and institutions to see what talent could be available to you?
A key motivation for established suppliers to work with you is the simple fact that most marketing professionals far prefer to work with a subject matter that allows them to flex their creative muscles and really push the boundaries. Charities in particular offer this quality in spades.
Good quality work usually gets noticed – if not by the awards panels then by potential new clients. Many suppliers find that having pro bono work in their portfolio can prove very valuable indeed when it comes to expanding their own client base.
Do it yourself?
The Media Matching programme has helped hundreds of small charities find creative help and we urge you to give it a try.
Failing that, do a simple web search for local marketing suppliers and send them a speculative email. What have you got to lose?