Put simply, PR is a way of reaching people and influencing how they see you, using a range of activities from seeking media coverage to strategic partnerships.
Basics and key tips
If you’re a small charity or support organisation, you need to start thinking of the local (and indeed national) press as a marketing tool. Here are some tips.
What do editors need?
Editors and journalists receive thousands of press releases each day, how do you make yours stand out?
Manage your own PR
Five steps to success - this industry best-practice model outlines five basic steps to the process of planning your PR.
Examples & guides
Take a look at some example press releases, plus useful links and guides to perfecting your PR.