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Video Guide




To promote our services for support organisations, we've produced this 'Marketing Matters' film, packed with crucial tips on marketing for the frontline.

Prioritise marketing

An informative and humorous film that addresses marketing as a third sector priority, 'Marketing Matters' gives practical advice on the fundamentals of marketing.

The film demystifies web 2.0 tools such as vodcasts and blogs, and reveals why new media is vital to reach wider audiences.

Cost-effective marketing strategies

Marketing is often overlooked by third sector organisations because it's viewed as too expensive or an inappropriate use of funds.

The film dispels this myth and highlights that marketing is not just important but vital if an organisation is to meet its objectives.

Case studies

Featuring communications experts, real life case studies and comical sketches, Marketing Matters shows how various low-cost marketing strategies are effective for any organisation.

Borderline, a charity for homeless Scots in London, devised a creative way to use their annual report as a marketing tool. Another organisation Leonard Cheshire Disability created one of the most memorable marketing campaigns in recent years.

Marketing Matters on TV

Watch Community Channel on: Sky 539 - 24 hours a day | Virgin TV 233 - 24 hours a day | Freeview 87 - 6am-9am

Find out more

For more information, email supportproviders@mediatrust.org or call on 020 7217 3717.

Marketing Matters was made by Media Trust Productions -- discover how they can create award-winning products such as films and CD-Roms at competitive rates for your organisation.