Create Connect Change
Just what is it that makes people tick? How do you understand - really understand - your audiences in order to engage and persuade? Can content alone cause people to reassess often long-held priorities, including what they find pleasurable?
How to turn content in to effective triggers for changing not just people's Facebook timeline, but their actions and perceptions too.
The power of Ugh!
The secret psychology behind persuasive content
Changing the face of men's health
Putting the people into 'people power'
Applying behavioural economics to charitable giving