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Just what is it that makes people tick? How do you understand - really understand - your audiences in order to engage and persuade? Can content alone cause people to reassess often long-held priorities, including what they find pleasurable?

How to turn content in to effective triggers for changing not just people's Facebook timeline, but their actions and perceptions too.

Mark Lund, Now AdvertisingThe power of Ugh!
Mark Lund, Managing Partner, Now Advertising

 

 

Nathalie Nahai, The Web PsychologistThe secret psychology behind persuasive content
Nathalie Nahai, The Web Psychologist

 

 

Paul Mitcheson, Movember UKChanging the face of men's health
Paul Mitcheson, Head of PR and Communications, Movember UK

 

 

John Coventry, Change.orgPutting the people into 'people power'
John Coventry, UK Communications Director, Change.org

 

 

Michael Sanders, Behavioural Insights TeamApplying behavioural economics to charitable giving
Michael Sanders, Head of Research, Behavioural Insights Team