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Create Connect Change
The Panel Discussion

Is shocking content the only way to create behaviour change?

How do we move people from ‘liking’, sharing and following our content to making a meaningful change in their behaviour? Are harrowing or provocative images more effective than messages of empowerment and triumph? Have we become lazy in creating compelling content?

Our panel of media and charity luminaries discussed whether you have to shock to create change, asking if a hard hitting campaign the only way to get people to stop, think and act.

The Panel

  • Jemima Kiss, Head of Technology, The Guardian (chair)
  • Colin ByrneCEO UK & EMEA, Weber Shandwick
  • Emma Sheppard, Head of Brand and Communications, St Johns Ambulance
  • Ali StuntCEO, Pancreatic Cancer Action
  • Alison BaumCEO, Best Beginnings

Watch Jemima's top tips for great content



Watch Emma's top tips for great content



Watch Colin's top tips for great content