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The Art of Engagement
Morning Workshops

Workshop 1: Engaging Journalists

Will Sturgeon - Executive Director of Strategy, GolinWill Sturgeon, Golin
Will Sturgeon is a former journalist turned media and PR consultant. Will is currently Executive Director of Strategy for comms agency Golin, advising on content and media strategies plus providing media and presentation training. Will has run courses for Media Trust members for three years.
 

 


Andrew Hawken - Head of Digital Media, Sky NewsAndrew Hawken, Sky News
Andrew Hawken is Sky News’ Head of Digital Media, overseeing all digital platforms working closely with editorial and technical teams to develop multi-platform offerings. Andrew joined BSkyB in October 2006 and in that time has helped to grow unique users across the network by nearly 50 per cent to over 10 million.
 

 


Maggie Hitchins - Editor, stylist.co.ukMaggie Hitchins, stylist.co.uk
Maggie Hitchins is responsible for social media and web content for free women’s weekly, Stylist. Her career covers TV journalism, community fundraising for charity Breast Cancer Haven and three years at Closer magazine where she worked her way up from Editorial Assistant to Digital Editor.
 

 


Alison Gow - Digital Innovation Editor, Trinity Mirror RegionalsAlison Gow, Trinity Mirror
Alison Gow is digital innovation editor with Trinity Mirror Regionals. A regional news journalist for more than 20 years, she is a former editor of the Daily Post and Wales On Sunday.

 

 


John Shields - Assistant Editor, BBC Radio 4 Today programmeJohn Shields, BBC Radio 4
John is Assistant Editor at BBC Radio 4's Today programme. He first joined the programme in 2005 and has since done stints in the BBC bureaux in Washington and Jerusalem, as well as on Radio 1's Newsbeat. Prior to joining the BBC he worked for a democracy-building NGO in the Caucasus and then as a defence and security analyst at Jane's.
 

 


Workshop 2: Online Communities

Kirsty Marrins - Content and Community Manager, JustGivingKirsty Marrins, JustGiving
Kirsty has been working in the charity sector for seven years and is a trustee of the Small Charities Coalition. Kirsty is currently the content and community manager at the world's fastest growing social platform for giving, JustGiving, where she manages the blog. You can follow her on Twitter at @LondonKirsty
 

 


Deborah Goschalk - Paid Media Manager, JustGivingDeborah Goschalk, JustGiving
Deborah looks after JustGiving's paid media channels. She loves creating ads that engage and inspire their community, and spread the word about JustGiving around the world.


 

 


Workshop 3: Change.org Email Masterclass

Katherine Sladden - Campaigner, Change.orgKatherine Sladden, Change.org
Katherine is a campaigner at Change.org, the world's largest petition platform, empowering people everywhere to start and win campaigns on issues they care about. Prior to this, Katherine was Media Manager for anti-poverty campaign group ONE and worked for the National AIDS Trust.
 

 


Nicolas Danet - Client Manager, Change.orgNicolas Danet, Change.org
Nicolas is Client Manager at Change.org, helping non-profit organisations across Europe to engage new supporters. Previously Nicolas had been a consultant in digital strategies and has been working on building more bridges between traditional ways to create change and digital activism.