Channel 4, 124 Horseferry Road, London, SW1P 2TX
28 March 2013, 9.30am-5pm
• Why invest in mobile (and how to convince your CEO)
• How to set a strategy for mobile (even if you have no budget)
• What steps to follow to integrate mobile into your organisation (and what not to do too)
• When to integrate mobile into your campaigns (with examples from the best in the industry)
Chaired by the Daily Telegraph's Matt Warman at Channel 4's headquarters in central London, Media Trust's GoMobile Spring Conference explored the mobile landscape; what the future of mobile will be; how it fits into a wider strategy; and what opportunities it presents for personalisation and location-specific services.
We heard from leaders in the field across a range of industries providing case studies, how to guides and an outline for the sector in 2013. The event also provided plenty of opportunities for engaging discussion with a panel debate and focused workshop sessions.
In partnership with: