Download these Top Tips as a PDF guide

• Definition: A brand is a ‘promise’. It’s what they get from you, time and time again, so it must always be consistent, which means you must be able to deliver it.
   
• Always ask your target market what they think of you.
   
• Try to position yourself to deliver what they want from you, not what you want to give to them.
   
• Clarify this position with a simple statement (or slogan) which appears everywhere.
   
• Use design, imagery, tone of voice etc to reinforce this position.
   
• Remember, the perception is the reality, so ensure that everything you do, and every communication you make, is congruent with this position.

Courtesy of:
Mark Baines, Marcom (Marketing Communications) Ltd
From the event Perfect your Marketing Strategy.