Download these Top Tips as a PDF guide
A PR strategy should be objective-led and clearly identify the target audiences and key messages for the PR programme, project or campaign.
There is more to PR than press and media relations - use a range of relevant PR tactics to get the right messages to the right audiences
You can't afford not to evaluate. If the PR objectives are SMART and clearly defined from the outset post-activity evaluation will be much simpler (and cheaper!)
Be strategic. Integrate your PR and communications with campaigning, fundraising and other relevant organisational activity from the beginning. The impact of integrated PR and communications is far greater
Don't be afraid to ask "why" you need a press release!
Chair, Fifth Estate