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If you don't have a presenter in-vision you're likely to need to hear your contributors ask any questions as they give their answers. Full sentences could be a big help when you come to edit your vox pops - it's all about context. Rather than collecting a number of short answers such as yes or no, you could ask people to repeat the question.
Think about eyelines. This is a stylistic point, but one that could help you make the most of your vox pops. When filming for television, directors will often alternate between standing to the right and the left of the camera and ask the contributors to look at him or her when answering questions. It can look strange if the contributors are all looking in one direction - or looking straight into the lens. Of course, there are no rules and in some cases the directness and intensity of answers being given directly into the camera may be exactly the desired effect.
Get numbers. If you think you need six or seven vox pops, get ten or more just in case! Some will be better than others, and you may find that you only want very short clips from some of your interviewees. There's no need to go overboard, of course, but filming more than you need and then cutting down gives you options.
Filming vox pops is no different to filming anything else - you need to think about telling a story with words and pictures. Think about locations, sound, content, contributors, lighting and above all else make sure the camera is recording the pictures and sound. It is easy enough to forget to connect a microphone, or even to forget to press 'record'!
Gethin Jones, Boomerang +